.png)
NUMI is “a brand that celebrates what it means to be a woman”. It started off as a single product called “The Signature” NUMI; A sweat proof undershirt made with specific fabrics to create sweat wicking technology.
This startup company needed to rebrand and bring more clientele to their e-commerce website.
NUMI began with a colour scheme, font type and brand look that tried to follow the theme of sophisticated, feminine and comfortable.
Recreating the design, we didn't want to stray too far away from the former design, so colours and fonts were adjusted based on user demographics.
.jpg)
Following the rules of typography such as sizing, spacing, kerning, and colour printing, I got to practice package design.
Paying attention too demographics once again, copywriting practices were used in postcards and package design
Video commercials were very important at the beginning of advertising this startup. I was able to create storyboards and pitch ideas before shooting the commercials to edit.
Once these were created they were published across social media platforms and the website to gain more traction.
.jpg)
